(Press Release) MELVILLE, NY – Marchon Eyewear Inc., a manufacturer and distributor of eyewear and sunwear, has announced an exclusive global licensing agreement with Columbia Sportswear, a provider of outdoor apparel and products. The agreement grants Marchon rights to manufacture and distribute Columbia-branded sun and ophthalmic collections.
The range of sun and optical styles will launch globally in September of 2016 and includes a technical line of Columbia PFG (Performance Fishing Gear) sunglasses. The collections will retail in Columbia stores, quality sporting goods stores and in select optical retail locations worldwide.
“Columbia presents exciting opportunities for Marchon while further enhancing our Sport/Performance division,” says Claudio Gottardi, president and CEO of Marchon Eyewear. “With a global reputation for innovation, quality and performance, Columbia fits perfectly into Marchon’s brand portfolio.”
“Marchon’s proven ability to blend technical performance with creative style makes them a perfect partner for Columbia,” says Matt Merriman, director of licensing at Columbia Sportswear. “Our shared goal is to deliver an innovative eyewear line that enhances our customers’ experiences in the outdoors. Whether you are on the water, on the trail or cruising around town, the new line will do just that.”