(Press Release) DENVER, CO – Rudy Project, a manufacturer of prescription sports eyewear, has launched a new program for optical dealers in which new accounts will receive 30-60-90-120 dating, one free ImpactX-2 Rx lens job, and a free completely foldable Synform performance sunglass (MSRP $350). Also, Rudy’s customer service team will offer a tailored Starter Kit to meet any practices’ needs and customer demographics.

With the 30-60-90-120 payment structure, opening orders are made simple, and dealers can make four payments over four months.

Opening a new account with Rudy Project qualifies dealers for one free ImpactX-2 Rx lens job. The new generation of the ImpactX lens has been updated with photochromic particles, which provide faster color transition and enhanced contrast via a newly designed HDR filter. New optical accounts will also receive Rudy Project’s new, completely foldable performance sunglass, the Synform, which features vented interchangeable lenses, fully adjustable temple tips and nosepiece, and Kynetium Alloy temples. The Synform is also available with ImpactX-2 lenses.

For more information, call Rudy Project’s inside sales team at 888-860-7597.