BRIDGEWATER, NJ – Contact lens maker Bausch + Lomb announced it has launched a 360-degree national consumer advertisement campaign. It includes television, digital, social media and in-office material challenging contact lens-wearers with the question, “Are your contacts still comfortable?,” to demonstrate how many digital screen-reliant contact lens wearers can often find their contact lenses uncomfortable. The campaign, starring the “Man of Comfort”, follows a patient throughout her busy day, inquiring at key moments if her Bausch + Lomb ULTRA contact lenses are still comfortable.
“Consumer data shows that contact lens-wearing patients tend to suffer from dryness and discomfort,” says Guy Guglielmino, vice president of marketing, U.S. Vision Care, Bausch + Lomb. “Bausch + Lomb is dedicated to providing patients with innovative contact lens technology to help them experience comfortable lens wearing and clear vision as part of our larger commitment to helping people see better to live better. The ‘Man of Comfort’ is intended to help people recognize that discomfort is not a requirement of contact lens wear and that there are new options they can discuss with their doctor. Through this campaign, we will encourage patients to visit their eyecare professional and ask if Bausch + Lomb ULTRA contact lenses may be right for them.”
Bausch + Lomb ULTRA contact lenses with MoistureSeal technology maintain 95 percent of their moisture for a full 16 hours. In the digital age, patients are staring at screens more than ever before, which may cause them to blink up to 66 percent less. The lens technology combines a breakthrough material with new manufacturing processes to produce a contact lens that provides excellent end-of-day vision for digital device users. The campaign encourages patients to visit stillcomfortable.com to learn more and obtain a trial certificate of Bausch + Lomb ULTRA contact lenses.
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