Sam Cerro

(Press Release) Performance sunglass maker Eyeking has announced the addition of Sam Cerro as strategic account and business development director.

He brings more than 20 years of industry experience to this new position. His most recent position at Marchon included strategic account management, business planning and forecasting. He was also responsible for assisting in the marketing and product development areas across the optical and retail sales divisions.

At Eyeking, Cerro will report to Eric Shaughnessy, senior vice president of sales.

“We are thrilled to welcome Sam to the Eyeking team,” Shaughnessy says. “Sam’s notable experience in the eyewear industry, his account relationships and insight into the optical channel of business will make him an important asset as we continue to expand and grow at Eyeking.”

Prior to joining Marchon, Cerro worked with Eyeking’s founders Shelly Goldman and Craig Fels and was a key contributor to the company’s early success.

“I am excited to once again join Eyeking’s winning team and look forward to working with a great portfolio of brands and an even better group of people,” Cerro says. “Eyeking continues to redefine the eyewear industry and explore new avenues of strategic growth and profitability, including design, global marketing, sales and operations.”

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