(Press Release) BRIDGEWATER, NJ – Bausch + Lomb, a global eye health company, announced that its 2015 interactive experience, encouraging South by Southwest (SXSW) Film + Interactive Festival attendees to "Get Their Blink On," was honored with a Gold SABRE Award for “Consumer Health Campaign of the Year.”
The Bausch + Lomb ULTRA Lens Lounge, featured at the festival, encouraged lens-wearing millennials to visit their eyecare professional and discuss how their screen-reliant lifestyle may be negatively impacting their vision, while offering a free one-month trial of Bausch + Lomb ULTRA contact lenses.
“While not a traditional venue for an eye health company, the annual SXSW Festival was the perfect event to reach our core millennial audience, who may be experiencing the negative effects of hours in front of the screen,” says Guy Guglielmino, vice president of marketing, U.S. Vision Care, Bausch + Lomb. “We are honored to receive this award and remain committed to developing campaigns that give patients the tools they need to have an informed conversation with eye care professionals about their contact lenses.”
Visitors to the Bausch + Lomb ULTRA Lens Lounge were also invited to share their experience on their social media channels using the campaign’s official hashtag #ULTRAUpgrade. Cali Lewis, host of GeekBeat.TV and tech influencer, produced a series of webisodes highlighting Bausch + Lomb ULTRA contact lenses while sharing her personal experience in switching to the lenses.
The annual North American SABRE awards, created by the public relations trade journal The Holmes Report, recognizes achievement in branding reputation and engagement. The Zeno Group, Bausch + Lomb’s public relations agency, led the planning and execution of the campaign.