(PRESS RELEASE) Charenton-le-Pont, France -- Starting on World Sight Day, Oct. 13, Essilor Group is calling on people worldwide to commit to having their eyes checked.
For each pledge taken, Essilor will donate $1 to a selection of initiatives bringing good vision to underprivileged or underserved populations around the world.
With the “Love to See Change” campaign Essilor is seeking to raise awareness of the importance of regular eye checks and on the global public health issue that uncorrected refractive error represents.
“Having your eyes checked on a yearly basis is fundamental to protect the most important sense we have as human beings: our sight,” said Jayanth Bhuvaraghan, Essilor’s chief mission officer. “At Essilor, we are committed to visual health for all, including the 2.5 billion people in the world who do not have the vision correction they need. Through this pledge, we hope to encourage everyone to commit to love their eyes, spread the word and join us in creating the change that is needed for the whole world to see clearly.”
At www.lovetoseechange.com, a website available in six languages, people wishing to support the campaign can take the pledge and choose the initiative they would like the Essilor Group to support on their behalf. The campaign starts Oct. 13 and will last until end of the year.
On World Sight Day itself, the Essilor Group will organize events in some 40 countries across the world to raise public awareness on the importance of good vision for all. Thanks to the involvement of internal teams along with eyecare professionals, Essilor and its partners will offer vision tests in the streets and at shopping malls, train stations, schools and other public places around the world, from India and the U.S. to Germany, Australia and Thailand.
Last year, at World Sight Day 2015, more than 23,000 eye tests were performed and a social media campaign reached nearly 300,000 people worldwide. Along with Essilor’s 61,000 employees worldwide, Essilor is joining with some of its key suppliers who are committed to improving awareness on the importance of healthy vision. At the headquarters of Google, Orange and Havas in France, eye screenings and awareness events will take place, encouraging the firms’ staff to take the pledge and share their commitment with their customers and families.
For more information on Essilor’s initiatives to improve vision care access, visit essilorseechange.com.