(PRESS RELEASE) Coral Springs, FL – ABB Optical Group has unveiled a new website designed to enhance the online customer experience.

“We have completely rebranded our website to provide better online resources for our customers and the eye care industry,” said ABB Optical Group Vice President of Marketing Aaron See. “Our portfolio of products, services and tools has been consolidated onto one website in order to augment and support our customers’ practices and at the same time simplify their very busy work day.” 

The ABBOptical.com website provides a single sign-on feature, which automatically directs customers to the appropriate ordering platform based on their login information. Customers also can now access contact lens ordering, ophthalmic, GP and specialty information all on one website. 

ABBOptical.com offers access to Digital Eye Lab, a division of ABB Optical Group. Customers will enjoy an inside look at the state-of-the-art lab, where the latest advancement in lens technology is used to create customized eyewear. Other features of the refreshed design include access to educational videos and tools such as Retail Price Monitor and patient retention resources that will sharpen a practitioner’s competitive edge and increase practice efficiency and patient satisfaction.

“Eye care practitioners are busy running their practices and therefore require functionality and responsiveness online that can meet their needs quickly and conveniently, all in one central location,” See said. “ABBOptical.com does just that. This new site reflects our dedication to being the Premier Independent Optical Platform and we are thrilled to share it with our stakeholders.”

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