(Press Release) Essilor Sun Solution, the Essilor Group division dedicated to sun plano lenses, has begun a collaboration with Istituto Europeo di Design in Turin, Italy.
The goal of the collaboration is to finance a study on the development by IED students of a concept frame, a communication campaign and marketing tools based on E-SUN KOLOR UP, a brand and technology of sun lenses developed by Essilor Sun Solution.
The first phase of the project will involve students in their final year of studies at the jewelry and accessories design BA (which also includes curriculum on eyewear design). During the second phase, the three best concept frames will become the subject of specific projects by BA students in graphic design and advertising communication.
E-SUN KOLOR UP lens technology was developed in cooperation with the Essilor Group R&D teams. Compared to traditional sun lenses which are designed to reduce light intensity and glare and to protect the eyes, E-SUN KOLOR UP lenses selectively modulate the light reaching the retina and the wavelengths of the primary colors received by the photoreceptors in the eyes. The result is more brightness and enhanced definition of colors, in addition to providing protection against the sun.
Based on the experience of better and brighter vision, Essilor Sun Solution has asked the IED students to translate the E-SUN KOLOR UP lens concept into a frame, a communication campaign and POP materials.
"No ordinary sunwear reflects the new position of our brand," said Christophe Mayet, vice president of marketing of Essilor Sun Solution Division. "With this new collaboration with the IED on E-SUN KOLOR UP, Essilor Sun Solution division wants to explore new possibilities and show how a strong concept on sun lenses can be the source of inspiration for sunglasses."
The results of the project will be unveiled in September 2017.