He'll direct the Transitions brand strategy.INVISION Darragh OConnor

(Press Release) DUBLIN – Transitions Optical has named Darragh O’Connor vice president, global marketing, effective immediately.

He will be based in the Transitions Optical global brand headquarters in Dublin.

In this new role, O’Connor will direct the Transitions brand strategy and be responsible for all global marketing. He will lead the global marketing team to strengthen the Transitions brand as a leader in photochromics.

O’Connor’s role will encompass global consumer and trade communication, digital marketing, retail marketing, product marketing and innovation, professional education and market insights. As a member of the Transitions Optical operating committee he will be centrally involved in determining the company’s strategic direction. He will work with the global research and development team to identify new products that meet the needs of customers and continue to grow the Transitions brand.

O’Connor will also work with the marketing organizations of the company’s lenscaster customers to develop the adaptive lenses category and the Transitions brand.

O’Connor joins Transitions Optical from Google’s European headquarters in Dublin where, since 2014, he was a senior digital sales manager (branding division, large client sales) for the UK and Ireland.

O’Connor began his career at L’Oréal in the UK in 1999 as a commercial territory manager. He subsequently held a number of roles of increasing responsibility at L’Oréal, becoming head of marketing for the Matrix brand of professional salon products in the UK and Ireland in 2007. In 2012 he joined Estée Lauder as marketing director, EMEA, for professional salon brands.

O’Connor holds a Bachelor of Arts degree in English and German from Trinity College Dublin and a diploma in business studies from University College Dublin.

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