(Press Release) DAYTONA BEACH, FL – Costa Del Mar Inc. has announced Havas PR as its trade PR agency partner.
Costa, which manufactures polarized sunglasses, will work with Havas PR to communicate with the optical trade about its high-performance outdoor and prescription sunglasses and optical frames.
“Havas PR is already engaged in our industry with a long history supporting optical clients, and I believe their expertise will help us further enhance the Costa brand and reputation,” said Terri Ossi Hannah, senior marketing manager at Costa. “We are always looking to broaden appeal of our products among water enthusiasts, and ensuring that eyecare professionals are aware and knowledgeable about our technologies is crucial to our success.”
Costa was launched in 1983 by a group of fishermen who realized the caliber of their polarized sunglasses did not match the demands of their expeditions. More than three decades later, Costa’s mission remains the same: to create the clearest sunglasses on the planet for life’s great adventures.
Costa also focuses on numerous conservation efforts that strive to protect our waterways.
“Our team is thrilled to add Costa to our optical client family for many reasons, including the brand’s commitment to cause and the technology and innovation they offer eyecare professionals and their patients,” said Marian Salzman, CEO of Havas PR North America. “We are looking forward to jumping right in this year and getting Costa’s brand narrative in front of more industry professionals.”