Kilsgaard hopes to grow internationally.
(Press Release) Kilsgaard Eyewear has joined Aarhus, Denmark-based Design Eyewear Group.
The new partnership will fuel the growth of Denmark-based Kilsgaard Eyewear on the global markets.
In 2008, Kilsgaard Eyewear was established by Jacob Kilsgaard, who quickly made his personal mark on the design of eyewear.
"The Kilsgaard brand has an elegant, minimalistic and innovative expression and is a perfect match to the brand portfolio of Design Eyewear Group," said Lars Flyvholm, CEO of Design Eyewear Group.
The cooperation was set to be presented at the Opti Show in Munich, Germany, which ran Jan. 28-30. It's also set to be introduced at Vision Expo East in New York in March.
"Kilsgaard Eyewear will right away benefit from our strength in sales and distribution, while we clearly will benefit from their straightforward business model and their strong relations to the fashion scene," Flyvholm said. "We wish to preserve the individuality of the Kilsgaard brand, as we do with our other brands. This way we can support the unique business of our customers, by presenting a lineup of strong quality brands to choose from.
"Jacob Kilsgaard will be associated as creative consultant for Design Eyewear Group, where he will supervise design and brand development. The close relation to Jacob will ensure the future development of the brand."
Design Eyewear Group emerged from three design companies: the Danish ProDesign and Inface and the French Face a Face. The strategy is to develop and market a portfolio of individual designer brands to customers worldwide. Design Eyewear Group is a significant supplier on the European and North American markets, where the eyewear of the Group is retailed by both chain optical stores and individual opticians.