It’s a newly created position.

(Press Release) Italian eyewear creator Safilo announced the appointment of Lori Carter to the strategic role of director of professional relations for the U.S., a newly created position.INVISION Lori Carter

The appointment is aimed at strengthening Safilo's relationships with its stakeholders, namely customers and trade associations. It represents a further milestone in Safilo's commitment to the success of the ECPs in a changing market environment. Safilo's investment will support ECPs with breadth of expertise and dedication in developing business strategies for sustainable dispensary management. 

The creation of this role is part of a broader evolution of Safilo that is transforming its USA organization into a customer-centric structure. With a more agile and less hierarchically driven setup, Safilo USA will be able to capture customer needs more immediately and develop faster and more flexible solutions. 

“Lori’s longstanding expertise in the eyewear industry and within Safilo leads her naturally to this role. Her energy, empathy and commitment are what is needed to make Safilo’s unique voice even more relevant in the industry with a broader and more in-depth reach,” said Henri Blomqvist, CEO of Safilo North America. "We are committed to become for the ECPs the independent alternative partner, who wishes to work on a basis of trust, transparency and choice as the basis for lasting mutual success."

Carter started in the optical industry in 1986 as a key account representative for a small Connecticut company, and has been a regional sales manager with Safilo since 2003. She was promoted to regional sales director in August 2015.

She is based in Minneapolis.

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