ClearVision Optical recently introduced two formats to provide education for success in the kids business. Its exclusive training video series, “Success in the Kids Business,” and “Beyond the Brand,” a short magazine designed to provide thought provoking information, insight and education, are now available at cvoptical.com/kidsbiz.

Beginning with an introduction to its 2014 Kids Collection, the series includes three additional, educational video shorts, including:

“Kids Eyewear: How Can Eyecare Professionals Succeed in the Kids Business?”

This short video focuses on selling strategies including how to best reach the kids’ demographic in your area; determining balanced price points for all of your customers, including managed care; and reaching “critical mass.”

“Kids Eyewear: Merchandising and Selling in the Dispensary”

Merchandising has been proven to boost frame sales, especially in the kids eyewear business. Implementing a variety of tried and true merchandising strategies can help eyecare professionals meet sales goals, even in the most challenging economic times.

“Kids Eyewear: How to Create a Great Kids Frame Board”

Topics such as choosing frame materials, styles and colors to maximize your selection, as well as tips for refreshing inventory and choosing vendors, are discussed in this short video.

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