The Ray-Ban logo appears on the SF70H Ferrari’s Formula One livery.
The Ray-Ban for Scuderia Ferrari Collection is new for 2017.
(Press Release) In the 2017 season Ray-Ban joins forces with Scuderia Ferrari both on and off the track. Ray-Ban recently signed a high-profile sponsorship agreement with Scuderia Ferrari, and the Ray-Ban logo now appears on the SF70H Ferrari’s Formula One livery.
With this sponsorship deal, Ray-Ban’s own red merges with the Scuderia Ferrari racing red, extending the reach of the champion of eyewear in the exciting world of Formula One.
Ray-Ban draws on the absolute synergy with Scuderia Ferrari to frame a shared vision: passion and excellence, tradition and innovation come to life with the competitive edge and unique personality of real world leaders.
Matching the audacity, ambition and adrenalin of the racetrack, Ray-Ban takes it up a notch with state-of-the-art design and technology, pushing the limits to meet new challenges with high performance style – introducing the exclusive Ray-Ban for Scuderia Ferrari Collection.
Tackling the curves from the inside, this unique collection echoes the aerodynamic design, materials and the colors of the Scuderia Ferrari, transforming the blazing Ferrari red and Modena yellow, gleaming metal and black rubber of the racing legend’s cars into a signature eyewear range. From the world’s most advanced lenses to ultra-light carbon fiber, super strong steel and impact absorbing rubber, these frames have everything it takes to reach the top performance.
Live the passion and power of Formula One with the legendary Prancing Horse: the Ray-Ban for Scuderia Ferrari Collection – made to be successful, in style. The collection will be available online on Ray-Ban.com, Ferrari.com as well as Luxottica and Ferrari retail stores.