His leadership in contact lenses spans 30+ years.

(Press Release) ATLANTA – Visioneering Technologies Inc. has named Dr. Douglas P. Benoit to the newly created position of executive director, professional affairs. INVISION Doug Benoit print

In his new position, Benoit will be responsible for interfacing with eyecare professionals to increase awareness and use of the NaturalVue 1 Day Contact Lenses product line and its unique advanced-technology designs. He will also be working with professional organizations and educational institutions to raise awareness of VTI and its NaturalVue products.

“The appointment of Dr. Benoit comes at an important time for VTI, as we expand our sales force nationwide to better meet the needs of additional eye care professionals and patients,” said Dr. Sally Dillehay, chief medical officer for VTI. “He is one of the most knowledgeable and well-respected educators and practitioners in the field of contact lenses today. We look forward to having Dr. Benoit bring his vast knowledge and expertise to our growing company.”

Benoit’s leadership in the contact lens industry spans more than 30 years. For approximately 21 years, Benoit served on the executive committee for the American Academy of Optometry’s Section on Cornea, Contact Lenses and Refractive Technologies, including as chair of the section in 2011 and 2012. He earned distinction as a diplomate in this section of the academy, a title earned by less than 170 eyecare professionals worldwide. He is a distinguished practitioner and fellow in the National Academies of Practice-Optometry Section, and a diplomate of the American Board of Optometry. He has conducted multiple FDA clinical studies and published numerous articles, and he lectures frequently on contact lenses and external disease. Benoit received his doctor of optometry degree from the New England College of Optometry in Boston, MA.

Benoit noted that one reason he decided to join VTI is the company’s focus on patient health, as well as its innovative design for one-day multifocal lenses.

"I am looking forward to contributing to the VTI team with its exciting and innovative product line,” said Benoit. “I know how special the NaturalVue Multifocal lenses are because I have participated in research studies with the design, prescribed it to patients for over two years, and I wear it myself. It is the only daily disposable multifocal contact lens in the U.S. market today with a center distance design, which enables us to address a broad spectrum of visual needs with a full range of powers available in 0.25D steps. It’s a great lens for practitioners and patients who have tried and been disappointed by other products on the market.”

To contact Benoit directly, call 1-844-VTI-LENS (1-844-884-5367), extension 136, or email This email address is being protected from spambots. You need JavaScript enabled to view it..