(PRESS RELEASE) WEST COVINA, CA – Professional Eyecare Resource Co-Operative (PERC) and Infinity Vision Alliance (IVA) have entered into a preferred partnership with the CLX System, a comprehensive contact lens management system including ordering, reporting and marketing modules.
“We seek partnerships designed to help our members increase market share and office profitability, and CLX does both,” said Dr. David Golden, PERC and IVA president. “By streamlining contact lens ordering and management and by providing innovative marketing options, CLX is helping independent optometry compete with big box and online retail. As a preferred partner, they offer our members a great opportunity to succeed in a difficult business environment.”
“Despite the slow growth of the contact lens industry overall, CLX users have grown their contact lens revenue at nearly three times the industry average,” said Jim Edwards, CLX president and CEO. “We’re excited to offer premium level CLX access to PERC and IVA members so their patients will have access to automated reorder reminders, a contact lens subscription service and a customized online web store.”
“In my own practice, we’ve discovered that the single order entry available with CLX’s practice management system integrations optimizes ordering efficiency, accuracy, and tracking. Add that gain to the powerful marketing tools of CLX and you can see why our staff has more time to focus on patient care,” said Golden.