Etro and Marchon signed an exclusive licensing agreement to design, manufacture and distribute the recently launched sun and ophthalmic collections, Etro Eyewear.
The partnership aims to further increase the already significant position of Etro in the accessories world.
"It's a significant debut that represents for us a new challenge, and that gives us new energy. It comes from the need of completeness: the creation of an eyewear line is a further step in our creative and stylistic path, which contributes to the strengthening of our brand identity and heritage," stated Jacopo Etro, Creative Director of the Etro Accessories collections.
Claudio Gottardi, Marchon Eyewear President and CEO, commented: "The global licensing agreement with Etro represents Marchon’s strategic goals to expanding our portfolio with compelling European luxury brands.
"The team at our Italian Design and Product Development Center will work in collaboration with Etro’s designers to interpret and translate the strong identity of the Fashion House, including the iconic Paisley motif, in order to conceive sophisticated eyewear collections featuring the high quality of ‘Made in Italy’ manufacturing.”
The Etro Eyewear collection, 100-percent made in Italy, as every ETRO collection, is now available in Etro boutiques, in the most renowned department stores, and select optical and specialty stores worldwide.