HOYA Vision Care is now offering Transitions XTRActive lenses in brown in a variety of HOYA designs.

HOYA is also partnering with Cleinman, an industry consulting group, to host its annual Business Eyecare Forum in several cities throughout 2015. During these all-day, invitation-only events, attendees will have access to product education and business-building courses.

With the expanded availability of Transitions XTRActive lenses in brown – in addition to grey – HOYA is making Transitions XTRActive lenses a focus of this year’s curriculum with a special presentation on the product’s benefits. Participants will also have a chance to participate in an online education and trial voucher program to try Transitions XTRActive lenses with a Hoya AR product.

“We are always seeking opportunities to bring independent practices a competitive advantage,” said Barney Dougher, president and CEO of HOYA Vision Care, North America. “Just in time for the summer season and when UV awareness is at its peak, offering Transitions XTRActive lenses in brown, a very popular color, will give our customers the ability to provide their patients with a new option that will satisfy their needs and preferences.”

Transitions XTRActive lenses in brown are available in the following HOYA designs: Single Vision iQ, Sync 5 BKS, Sync 8 BKS, Sync 5 Wrap BKS, Sync 8 Wrap BKS, ST28, Amplitude, Amplitude Mini BKS, Array 11, 13, 15, 17 and VL and Array Wrap 11, 13, 15, 17 and VL.

Eyecare professionals should contact a HOYA sales representative for questions regarding product availability and the Business Eyecare Forum.

For more information, visit www.hoya.com.

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