(Press Release) Michael C. Ferrara, CEO and Executive Chairman of Adlens, took center stage at the Dublin Institute of Technology to provide advice to students on how to take a small business international.
Chartering the growth of Adlens from an extraordinary philanthropic initiative into a global enterprise that is leading the development and sale of adjustable focus eyewear, Ferrara spoke in depth to both graduate and postgraduate students about how understanding the needs of customers is pivotal to the successful growth of a business.
He also stressed the importance of innovation and culture, with a need for a constant evolution of unique technology that pushes boundaries to be driven by a passionate, visionary and honest team that places customer focus at the heart of their work ethic.
Ferrara also shared some more personal anecdotes to the audience, admitting that as functional as technology may be, it must also look good in order to be truly successful, and that moving academic technology to a consumer market was a challenge that still raises many difficult questions.
Ferrara was invited to speak as part of a business programme, co-ordinated by Susan L. Holak and long-time friend Dr. Alan Zimmermann, both of the College of Staten Island.
At the end of the talk attendees were gifted a pair of Adlens Adjustables, Adlens’ signature instant eyewear product.
Ferrara said: “It is always a pleasure, and an honour, to speak with the next generation of entrepreneurs. Leadership is everything in business and taking a small business international requires a lot of patience and energy; meeting a large number of people with these qualities, along with such high ambition was inspiring.”