<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PLCZK49" height="0" width="0" style="display:none;visibility:hidden"></iframe>

<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PLCZK49" height="0" width="0" style="display:none;visibility:hidden" aria-hidden="true"></iframe>

Connect with us

Headlines

Crap Moving Upmarket as Skater- Kid Audience Starts to Grow Up

Published

9 years ago

on

April 1, 2015

By

Even surfers now have jobs.

Named by the company’s founders, a pair of self-described “punk-assed kids” from LaJolla, Crap Eyewear was launched as a line of $60 throw-aways with style. “You can break them and take them to the beach and party in them and lose them,” says creative director Peter Nussbaum, one of the aforementioned punk-assed kids. “If people steal them, it doesn’t matter.” Like Nussbaum, who is now 28, Crap’s target-audience of the skateboarders and surfers is growing up. This month Crap, which has hired a new marketing director, debuts a sleeker and more expensive deluxe line. “As our customers get a little older and have jobs,” says Nussbaum, “they can’t walk into work looking like complete crazy people.”

Read more and see images at LA Magazine |

Transworld Business

Advertisement

Related Topics:

click to Comment(Comment)

Patent Application May Reveal Amazon’s Store of the Future

Contact Lens Pricing Controversy Catches the Attention of the NYT

SPONSORED BY VARILUX

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width³ according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion⁴ and seamless transitions from near to far.

For more information, visit here.

2 Brothers, 1 Mission

2 Brothers, 1 Mission

Sponsored Content1 day ago

2 Brothers, 1 Mission

Addressing the Vision Needs of the Old and the Young and More Events for May

Addressing the Vision Needs of the Old and the Young and More Events for May

Business & Practice Management5 days ago

Addressing the Vision Needs of the Old and the Young and More Events for May

Hammer Out a Sunwear Strategy and More Manager’s to Dos for May

Hammer Out a Sunwear Strategy and More Manager’s to Dos for May

Business & Practice Management1 day ago

Hammer Out a Sunwear Strategy and More Manager’s to Dos for May

What Small Eyecare Businesses Need to Know About Adding Someone to Payroll

What Small Eyecare Businesses Need to Know About Adding Someone to Payroll

Business & Practice Management6 hours ago

What Small Eyecare Businesses Need to Know About Adding Someone to Payroll

How Would Your Office Handle This ‘Chatty Cathy’?

How Would Your Office Handle This ‘Chatty Cathy’?

Business & Practice Management5 days ago

How Would Your Office Handle This ‘Chatty Cathy’?

Here’s How You Make Fee-for-Service Patients Feel Special … And Keep Them Coming Back!

Here’s How You Make Fee-for-Service Patients Feel Special … And Keep Them Coming Back!

Best of the Best1 week ago

Here’s How You Make Fee-for-Service Patients Feel Special … And Keep Them Coming Back!

We Wanted to Know if a Marketing or Advertising Effort Ever Backfired on You

We Wanted to Know if a Marketing or Advertising Effort Ever Backfired on You

Business & Practice Management1 week ago

We Wanted to Know if a Marketing or Advertising Effort Ever Backfired on You

Pier-Martino eyewear

Pier-Martino eyewear

Products3 days ago

ECPs Share their Best-Selling Collections for February 2024