Distribution Expanded for Case Holding Multiple Eyeglasses

Pilot test at Neiman Marcus was a sell-out.

Luba Stark and her brother Michael Kriss, founders of OYOBox. have expanded distribution of their company’s eponymous product, a luxury case that holds eight pairs of eyeglasses -- designed for individuals who have multiple pairs of prescription eyeglasses, designer sunglasses and readers, or for families trying to keep eyewear in one set place. After a successful 15-store pilot with Neiman Marcus, which saw a 100 percent sell-through, distribution has been expanded nationwide.

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