Meet the Former Cowboy Who’s Shooting For Eyewear’s Big Time


Retired rodeo star’s sunglass sales are doubling every year.

BEX founder Jason Adams knew little about sunglasses before he decided that he was going to make them for a living, as Forbes explains. The article says, however, that he dedicated himself to learning the business, doubling the company’s revenue every year since 2009 and managing to create a “significant profit” with just 11 people. Now BEX is sold online and in more than 700 stores, emerging as a legitimate competitor to reputable brands like Oakley and Ray-Ban thanks to a “disruptive price point.”

Read more at Forbes