Millennials Are Valuing Vision Coverage More Than Baby Boomers, Gen X


One in four consumers lean on their ECP as most important educational resource, survey finds.

Transitions Optical has released the findings of its annual 2016 Employee Perceptions of Vision Benefits consumer survey, which indicate the growing popularity of vision benefits, eye exam utilization and viewpoints on what defines "stylish" eyewear. One key finding from the survey is that millennials, by one measure, value their vision insurance more than any other generation, with 30 percent of millennials saying they used their benefits to cover multiple eye appointments throughout the year, compared to 18 percent of Gen X folks and 17 percent of Baby Boomers. Additionally, the survey found that eyecare professionals can help play a role in educating people about their vision benefits, with one in four consumers saying their ECP is the most valuable resource in helping them understand their vision plans.

The online survey was conducted by Wakefield Research on behalf of Transitions Optical in November of 2015 among 1,000 nationally representative U.S. adults, ages 18 and up, employed full- or part-time, and whose employers offer vision benefits.

Check out the full results of the survey here