New Startup’s Big Idea: Host 24-Hour Luxury Frame Sales at 60-80% Off Retail


Investors seem to think the founder is onto something.

Mendel Brod, the founder and CEO of new e-commerce startup, tells the Miami Herald that he saw a void in the marketplace, so he set out to create a new kind of shopping experience “that caters strictly to eyewear and where our only focus is to bring the best deals and designers to our customers.” The result was a website that, each day, offers 24-hour sales of men’s and women’s frames at 60 to 80 percent off retail. The article says that Eyedictive has raised $200,000 in angel investor money and could secure $500,000 in additional funding. “Customer acquisition is going to be tough because it’s such a crowded space, but the key to Eyedictive’s success will be [Brod] being able to explain to the customer that nowhere else will they find better deals and better values on eyewear than at Eyedictive,” David B. Schottenstein, co-founder of DSCN Capital and an investor in the startup, told the newspaper.

Read more at the Miami Herald