Norton Point Eyewear Line Presages Lifestyle Brand

Finally, Martha’s Vineyard gets the attention it deserves.

How is it that the legendary Martha’s Vineyard has not had its own “lifestyle” brand? The wait is over – and aren’t you sorry you didn’t think of it before Rob Ianelli did. “The 29-year-old serial entrepreneur,” as Town and Country calls him, has launched his Norton Point brand (after a beach) with a line of Wayfarer-style acetate sunglasses, $100 per pair The magazine says they “took Martha’s Vineyard by storm this season.”

Read more and see images at Town and Country