Optical Chain Finds Models in the Playground

UK firm builds ad campaign around kids in glasses.

An optical outlet in Great Britain has found a clever way to build business-awareness among the parents of young children – and a cheap way to get eye-catching ad models. Rees & Wade asked customers in their areas of operation to submit photos of their glasses-wearing kids. Entries were posted on Facebook, with the three highest “Like” getters given a full-on star treatment with professional photo shoot. Rees & Wade got its ad campaign for the next 12 months; the kids got free glasses.

Read more and see images at Northern Echo