Inventor will seek funding in Indiegogo campaign.
Insider reports on inventor Raffi Holzer, 27, who had an idea as he looked at sunglasses worn by a classmate in a product design course at the University of Pennsylvania. The result: Peeq, a soon-to-launch line of reversible sunglasses, plain on one side, patterned on the other. "I'm a mechanical guy and I'm thinking, 'There's got to be a way to flip them around and have the design on either side,'" he says. The article says Holzer will use a forthcoming Indiegogo campaign to fund development of the eyewear, which is based on a patented reversible hinge.
A reversible hinge allows sunwear from Peeq to offer two distinct looks.