Connect with us

Headlines

Year-Long Effort Frees Luxottica from ‘G-Mail Jail’

mm

Published

on

The eyewear giant had “dropped off the map” in email marketing, says exec.

Standing out in the immensely crowded field of email marketing has become a renewed priority for Luxottica, according to the executive in charge of the effort. “Email is an essential part of our mix,” says Ryan McGuire, “but we found ourselves in ‘Gmail Jail’ in the early part of 2014. We had tried throttling our sends and trimming our lists, but we had dropped off the map.” He tells the Business2Community website: “Even though we were sending to people who had opened within the previous six months, rebuilding our reputation meant we needed to restrict it to those who had opened in the previous 14 days. We’re now at 90 days, but it took a year to get there.”

Read more at Business2Community

SPONSORED VIDEO

SPONSORED BY VARILUX

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular