Adlens Crafts New Brand Identity


(Press Release) Adjustable focus eyewear maker Adlens has unveiled a new brand identity, logo and tagline. The updated logo aims to reflect the positioning of Adlens as a tech-forward company. The new tagline is “How tomorrow looks.”

Originally established as a philanthropic initiative in 2005, Adlens has grown into a commercial enterprise that brought new lens technology, Variable Power Optics (VPO), to market.

“Adlens has evolved extensively over the past few years with our team making significant technological advancements, and we’ve recognized the need for change,” says Michael C. Ferrara, CEO and executive chairman at Adlens.

The branding identity change was led by James Methven, recently appointed vice president of marketing at Adlens.

“This project began by emboldening our purpose as a company,” he says. “Adlens transforms the way the world sees. Our new identity reinforces our technology-driven and ambitious approach that separates us from other eyewear companies. We retain our core values of revolutionary technology and design excellence, along with our philanthropic nature inspired by our founder James Chen, but our new look better reflects our position as the first to challenge convention in an industry focused on technology developed in the previous millennium.”

Adlens officially revealed its new brand to customers and contacts at a drinks reception hosted by MoMA on April 14. The company also premiered its short film “The Focuss Experience,” featuring exclusive testimonials from the first wearers of AdlensFocuss.