Adlens to Unveil New Look for AdlensRX Focuss at VEW 2016


(Press Release) Adlens will be exhibiting at Vision Expo West 2016 to unveil a new branding and look for AdlensRX Focuss, the prescription adjustable-focus eyewear, including an updated logo and a more sophisticated color palette.

AdlensRX Focuss features Variable Power Optics technology that mimics the eye's natural behavior and lets patients adjust their vision between near, intermediate and distance.

Adlens was originally established as a philanthropic initiative in 2005. "Defining our purpose as a company has been the starting point for the new brand and visual identity project," said James Methven, vice president of marketing at Adlens. "Through our revolutionary technology and design excellence, we develop eyewear that adapts to the needs of the human eye; this is what sets us apart from other eyewear companies. Our customers' life-changing experiences with AdlensRX Focuss are evidence of this."

The Adlens booth at VEW will host a number of special initiatives, including a virtual reality lens simulator comparing progressives and AdlensRX Focuss.