(Press Release) TORONTO, ONTARIO, CANADA — Centennial Optical has announced that it has entered into a multi-year distribution agreement with L’amy America to market and distribute sunglasses and ophthalmic frames for the Champion brand across Canada.
“We are delighted to collaborate with Centennial Optical. Together we will satisfy the eyewear needs of Champion’s very broad consumer base in Canada,” says Stephen Rappoport, CEO of L’Amy America. “Champion is an authentic, North American sport brand with a 94-year heritage of pioneering iconic products and one of the fastest growing sport brands in Canada. Champion is born of the notion that sport creates camaraderie, builds character, is a part of life, and that true champions play and excel for the love of sport. It celebrates the potential champion in all men and women. Now, our eyewear collections will help underscore our love of the game.”
“We are delighted to partner with L’Amy America to distribute eyewear collections for one of America’s most beloved, and one of the world’s largest, sport brands,” says Allen Nightingale, vice president at Centennial. “Champion perfectly complements our ever-expanding portfolio of iconic brands. Our Champion eyewear collections will serve multiple channels of trade, embodying the brand’s collegiate spirit and love of sport.”
The Champion brand boasts a 93 percent consumer awareness level and is the second volume sport brand in North America with product collections targeting men, women, tweens and children of all ages. Its new ophthalmic and prescription sunglass collections will launch in February and will be supported by a host of point-of-purchase materials, including displays, lifestyle imagery and product packaging.