Essilor Announces Digital Campaign for World Sight Day

Essilor of America and Essilor Vision Foundation will join Essilor Group subsidiaries and partners from around the world in a digital campaign -— #bettersightbetterlife — to raise awareness of the importance of vision care for World Sight Day on Oct. 9.

The #bettersightbetterlife campaign is being launched by Essilor and Essilor Vision Foundation to build awareness of the significant socioeconomic costs resulting from poor vision, compared with the relative ease of correcting and preventing vision problems.

World Sight Day, organized by the World Health Organization, is an annual day that draws global attention to blindness, visual impairment and rehabilitation of the visually impaired. The event serves as a significant opportunity to raise public awareness about the importance of good vision through regular eye exams and effective vision equipment. 

Through #bettersightbetterlife, Essilor and Essilor Vision Foundation are urging social media users around the world to sponsor World Sight Day by pledging support through their Twitter and Facebook profiles.

“Essilor of America is proud to participate in the global effort to raise awareness of the importance of good vision care internationally,” said Bob Colucci, president, Independent Distribution Division and Chairman, Essilor Vision Foundation. 

“Too many people fail to grasp the value of routine vision care, only seeking treatment for eye-related problems after they occur. But with 80 percent of vision problems being preventable, we still have significant work to do to spread this vital message and prevent vision problems even before they start.” 

To celebrate World Sight Day on Oct. 9, Essilor Vision Foundation will host an event at its Dallas headquarters in conjunction with Special Olympics Texas. The festivities will kick off at 10 a.m. with a press conference featuring remarks from Special Olympics CEO Janet Froetscher; a Special Olympics Global Messenger; Bob Colucci, EVF Chairman and president of Independent Distribution Division at EOA; representatives from Alcon and the Lions Club, and a guest speaker. Following the press conference, more than fifty Special Olympics athletes will participate in the Opening Eyes process, a Lions Club International-led initiative where athletes receive vision screenings and eye exams held on the mobile clinic, the same process hosted at official Special Olympics events.


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