Eyeking Opens California Design Studio


(Press Release) MELVILLE, N.Y. - Performance eyewear company Eyeking announces the opening and staffing of a design and development studio in Irvine, California. The team will focus on the creation of Under Armour Eyewear and Hobie Polarized collections.

"The opening of our new California design and development studio marks a significant moment in Eyeking's history as we bring together for the first time our talented creative team under one roof," said Scott Betty, senior VP of design for Eyeking.

The design team will concentrate on category innovations in the performance, lifestyle sunglass and optical collections for the company.

With over 40 years of collective eyewear experience, this group will focus on delivering innovative eyewear products for Eyeking's license partners, including Under Armour Eyewear and Hobie Polarized.

"It's an exciting new chapter for Eyeking, and we're confident the work generated in the California design studio will greatly benefit the brands we support as we look to 2017 and beyond," Betty said. "Most importantly, this new office is conveniently located in Irvine, with easy access to premium retail and nearby collaborative partners, as well as 300 plus days of sunshine a year."