Fuel3D, FittingBox Announce Collaboration for In-Store Try-On Systems


(Press Release) Fuel3D, which is a 3D capture and imaging company, and FittingBox, which provides virtual try-on solutions for eyewear, announced a new 3D scanning collaboration for in-store try-on systems.

FittingBox currently offers an in-store virtual try-on product called OWIZ Mirror, which combines a digital camera and screen to allow optometrists and opticians to provide an augmented reality try-on solution in their retail locations. The OWIZ system currently uses a combination of 2D imaging and software to replicate a “3D” experience.

Fuel3D has developed a 3D scanning enhancement for the OWIZ system that allows optometrists and opticians to offer customers a unique in-store experience. Customers can rapidly change between frame styles and view themselves in new frames in real time; the system tracks head movements to provide customers with an augmented reality of how they’ll look via dynamic on-screen video.

The Fuel3D system also enables a wide range of facial data to be collected, including the key measurements needed to create frames.

“We want to make virtual try-on more than just a marketing option for optometrists and opticians, and make it a product that they can’t live without,” said Benjamin Hakoun, CEO of FittingBox. “Working with Fuel3D, we can now offer a 3D scanning option that will provide our customers with a fast and accurate way of collecting facial data, which can be used to enhance their service offering and customer loyalty.”

Trials will roll-out across retail outlets after the companies demonstrate the technology to key customers at several industry tradeshows this year, including Vision Expo and Silmo.

“Working with a market leader like FittingBox is yet another example of how applicable our technology is for applications that involve scanning the human form,” said Stuart Mead, CEO of Fuel3D. “Augmented reality is revolutionizing many retail experiences and our scanning platform has the ability to change the customer journey in both the eyewear and wider industry sectors.”