Press Releases

Fysh UK to Debut Ad Campaign at Vision Expo East

Published

8 years ago

April 12, 2016

(Press Release)

Canadian eyewear maker WestGroupe has launched a new ad campaign for their Fysh UK brand with the theme of “The future belongs to the originals.”

Shot on location in Montreal, Quebec, the new visuals feature both optical frames and the new Fysh UK sunglass collection recently launched by WestGroupe. Each style highlights bold colors, intricate patterns and polished design details that take inspiration from the latest fashion trends, emphasizing individuality.

The new campaign was first unveiled at Mido for the European, Asian, African and Australian markets, and will debut at Vision Expo East for the North and South American markets.

“We are exceptionally proud of the new FYSH UK campaign,” says Beverly Suliteanu, WestGroupe vice president of product development. “Captured in the imagery is a sincere ‘joie de vivre’ felt by the entire production crew and the WestGroupe team.”

FYSH UK is produced by WestGroupe. For more information, visit fyshuk.com or westgroupe.com.

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width³ according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion⁴ and seamless transitions from near to far.

For more information, visit here.