L’Amy America Launches JDRF Charity Initiative With Introduction of Tween Styles


(Press Release) WILTON, CT – To celebrate the launch of L’Amy America’s new tweener collections – Niki Nicole Miller, Champion Powerflex 180 and Sperry Kids, collectively called Destination, Jr. – L’Amy America has teamed up with JDRF to help fight T1 diabetes.

For every optical account that agrees to become a L’Amy America “Destination, Jr.” account – which means a 12-piece tweener purchase of any mix of Nicole Miller, Champion or Sperry – L’Amy will donate 5 percent of the wholesale price of any style sold through and re-ordered to JDRF.

“We hope to help improve the lives of 20,000 children diagnosed each year who suffer from type 1 diabetes with our Destination Jr. effort. JDRF is the leading global organization funding type 1 diabetes research, accelerating life-changing breakthroughs to cure, prevent and treat T1D and its complications,” says Stephen Rappoport, president of L’Amy.

To support the initiative, marketing point-of-purchase materials such as Destination, Jr. 12-piece displays, wall decals, counter cards and branded board clips are available. The program begins May 15 and runs through Aug. 31.

For more information, contact Cathy Walsh at This email address is being protected from spambots. You need JavaScript enabled to view it., 800-872-7377, ext. 348.