New Eyes Launches Campaign to Raise $1M to Provide Eyeglasses to Needy in U.S.


(Press Release) Short Hills, NJ - New Eyes for the Needy, a 501(c)3 nonprofit organization, is launching a campaign to help millions of needy people in the United States and throughout the developing world through its 20/20 for 2020 campaign. According to the World Health Organization, 285 million people are visually impaired worldwide, 43 percent whose vision could be corrected by a pair of glasses but who don’t have the resources to buy them.

Aiming to raise $1,000,000 and collect 1,000,000 pairs of gently used glasses by the year 2020, New Eyes’ goal is to bring clear vision to the world’s most vulnerable individuals through the simple yet critical tool of eyeglasses.

“We ask that everyone who wears glasses or has a friend or relative who wears glasses, to donate to New Eyes to change the life of a child or adult in financial need,” said Jean Gajano, New Eyes’ executive director. New Eyes also encourages the donation of used glasses to help the poor around the world. “We welcome everyone to join us in fighting poor vision. The solution is easy – a pair of eyeglasses. But we need everyone’s help.”

New Eyes’ 20/20 for 2020 campaign begins this fall with a matching $100,000 donation from an anonymous donor. Donations up to $100,000 will be matched. The timetable for the match goes through January 2017.

Since 1932, New Eyes has been providing new prescription eyeglasses for low income U.S. residents and recycling gently used glasses overseas for distribution in developing countries such as Haiti, Cambodia and Ghana. In the U.S., New Eyes is an essential service for impoverished individuals in the U.S. unable to obtain eyeglasses. Overseas, New Eyes glasses are often the first and only pair of glasses the recipients will ever own.

New Eyes’ campaign goal of $1,000,000 will buy new prescription eyeglasses for more than 25,000 U.S. residents who live at or below the federal poverty level. According to the Census Bureau, more than 46 million people in the United States live in poverty.

“These families struggle to pay for the basics of life – rent, food, medical bills, childcare – and a pair of eyeglasses becomes a luxury they cannot afford,” Gajano said. “A New Eyes pair of glasses allows our clients to succeed in school, find employment and live more independently. We empower them with clear sight.”