Safilo and Max Mara Announce Early Renewal of Licensing Agreement


(Press Release) Italian eyewear creator, manufacturer and distributor Safilo Group and Max Mara brand announce the early renewal of their licensing agreement for the design, manufacturing and worldwide distribution of the collections of optical frames and sunglasses. The new agreement will now run until Dec. 31, 2023.

Safilo and Max Mara enjoy a partnership which spans nearly 20 years, dating back to 1997.
“Today, Max Mara has become one of the very fastest growing brands in our portfolio,” said Luisa Delgado, CEO of Safilo. “We see important further potential inspired by the brand’s overall impressive worldwide store presence, and are delighted to pursue together our ambitious Eyewear growth strategy.”

“We are proud of the renewal with Safilo. We are benefitting from its deep reaching transformation and the revival of its unique product and craftsmanship expertise which dates back to 1878,” said Luigi Maramotti, Max Mara chairman. “Max Mara Eyewear has, as a consequence, found unparalleled creative coherence and technical product content which is fueling our brand’s world with distinctive expressions of craftsmanship and style that are perfectly reflective of our core values.”

Safilo has a wholly owned global distribution network in 39 countries.

Safilo Group and Max Mara brand announced the early renewal of their licensing agreement, which will now run through Dec. 31, 2023.