Silhouette Celebrates Success at Optrafair

Thousands of UK eyecare professionals attended Optrafair this April to view new season collections, attend CET workshops, talks and see the latest eyewear trends on the catwalk show.

Silhouette eyewear is celebrating a very successful presence at the UK’s optical exhibition. The brand debuted their new collections including the eagerly anticipated Titan ONE frame. The Titan ONE drew a lot of attention from visitors eager to see and try on the one-piece titanium frame and learn more about Silhouette’s award winning innovative design.

Silhouette reprised their rimless CET training sessions, hosting hugely successful workshops with specialist Silhouette technicians on the stand; this gave attendees the opportunity to earn up to three CET points.

Silhouette also held their own fashion show on April 19, featuring 18 Silhouette and Adidas frames on the catwalk. The brand celebrated their Austrian roots at the show by serving traditional Austrian sparkling wine and chocolate delicacies.

Silhouette’s Managing Director, David Chalmers comments, “We couldn’t be more pleased with how the show went. After an 8 year absence this was Silhouette’s first attendance at Optrafair and we were delighted to see our customers, both old and new, were glad to see us there. With a new management team, new collections and a new direction, Silhouette enters its 51st year building on its continued success.”