(Press Release) LAS VEGAS – The adaptive lens technology of Transitions lenses will be featured in a design challenge on Lifetime’s “Project Runway” airing at 9 p.m. EST Sept. 29.
As a wearer of Transitions Signature lenses, Tim Gunn, Emmy-winning co-host and mentor for “Project Runway,” will be able to offer personal thoughts on the lenses to the season’s contestants. The winner of the challenge will appear with their design in an exclusive Transitions lenses spread in Marie Claire Magazine.
“Through this collaboration we will be able to reach the tremendous fan base that ‘Project Runway’ has and show people of all ages how Transitions lenses can fit within their personal style or how pairing them with the right frames can even make their look,” said Patience Cook, director, North America marketing, Transitions Optical. “We encourage the industry to tune in on Sept. 29 and help us celebrate the show putting a spotlight on Transitions lenses and eyeglasses as a major style accessory overall.”