Transitions Optical Teams Up With Irma Martinez to Offer Summer Travel Tips to Hispanics


(Press Release) PINELLAS PARK, FL — Transitions Optical Inc. has launched a continuation of its Spanish-language online web series “Estilo a Primera Vista,” starring celebrity stylist Irma Martinez and featuring summer travel content that will show Hispanic consumers how to pack the perfect carry-on suitcase and protect eyes from the sun’s UV rays. Given that Irma Martinez is a Miami native, she also gives her picks on Miami hotspots that are must-sees for any stylish traveler.

“As many of us prepare to embark on our summer vacations, we wanted to make sure that we offered some useful tips to our Hispanic consumers,” says Patience Cook, director, North America marketing, Transitions Optical. “Irma is a seasoned traveler who can talk about how to pack stylishly but as a Transitions lenses wearer, she also knows first-hand how Transitions lenses have a positive impact on her daily life in sunny Miami. We want to raise awareness about the importance of protecting your eyes, not just your skin, from UV rays.”

Keeping Eyes Safe During Summer

One of the videos focuses on the impact of UV rays on eye health. According to a survey conducted by Wakefield on behalf of Transitions Optical, eight out of 10 Americans know that the sun can damage their skin, but only 1 percent know it can damage their eyes. Damage from UV rays is cumulative, building every time your eyes are exposed to the sun. Research shows that UVA and UVB rays may contribute to short-term vision impairment, as well as potentially serious age-related eye problems and diseases of the eye.

While regular visits to eyecare providers can even prevent issues, the same survey by Transitions Optical found that only four out of 10 Latinos in the United States had visited their eye doctor in the past year even though they are more likely to suffer from eye disease than any other ethnic group.

Transitions lenses block 100 percent of the sun’s harmful UV rays and continually adapt to changing light offering eyes added protection – an important element to maintaining eye health. They go beyond vision correction offered by ordinary clear prescription lenses and also reduce glare and eye strain, making eyes more comfortable. In addition to Transitions lenses, an overall sun protection regimen to help protect the eye from harmful UV radiation includes frame size. The larger the frames, the greater the protection from UV rays. A UV coating on the back of the lens can also provide additional protection.

“As a teen in Colombia I spent countless hours under the blazing sun only paying attention to protecting my skin with sunscreen,” says Martinez. “Not once did I think to protect my eyes, so as a result I have permanent damage to my retinas. It’s so important to also take care of your eyes from UV exposure, and I’m happy to share this message with the Latino community.”

To view “Estilo a Primera Vista,” go to or visit YouTube.