Vision Council Commits $3M to Think About Your Eyes Campaign


(Press Release) Alexandria, VA – The Vision Council announced that it will contribute $3 million to the Think About Your Eyes Campaign in 2017, an increase from the 2016 contribution of $500,000, in response to the success of the campaign in reaching consumers and growing eye exams across the country.

In 2015, Think About Your Eyes messaging resulted in nearly 1 million eye exams, leading to the early detection of either AMD, glaucoma, cataracts, or diabetic retinopathy for many Americans, shortening the exam cycle by 45 percent and bringing an additional $320 million in revenue to the vision industry.

"As a trade association The Vision Council works to provide our members with the tools needed to grow their businesses, with the ultimate goal of improving the vision care available to consumers and helping them to lead better lives, " said Mike Daley, CEO of The Vision Council.

"Think About Your Eyes has proven to be the most effective method of growing the industry.

We're thrilled with the success the campaign has demonstrated, and proud to support the initiative that's bringing direct benefit to our member companies."

"Think About Your Eyes continues to prove that it's working — the public is hearing our message and taking action," said Jon Torrey, executive director of Think About Your Eyes. "This is possible only because of the support of our partner companies. This growth in funding from The Vision Council will allow us to continue to increase the number and frequency of eye exams, as well as diagnose eye diseases that have previously gone untreated. "

Thanks to the support of 19 industry leaders, Think About Your Eyes has generated more than 1.25 billion impressions in 2016 through national television, radio, print and online/digital advertising to share educational and motivational messages about eye disease, eye strain, children's vision, presbyopia and how regular eye exams can positively affect overall health.

The campaign is designed to encourage consumers to learn more and schedule an eye exam by visiting The site, which has received more than 2.5 million visitors, features a comprehensive practice locator tool where visitors can easily find local Think About Your Eyes eye care providers from the nearly 17,500 participating providers.

Think About Your Eyes is a public awareness initiative focused on educating consumers about the importance of vision health and annual comprehensive eye exams. Current partners include Alcon, The Vision Council, American Optometric Association, All About Vision, GUNNAR Optiks, Jobson Optical Group, National Vision, Inc. (NVI), SpecialEyes, SPY, Hilco, Walman Optical, Transitions, Shamir, Chemistrie Eyewear, Essilor, Luxottica Group, Eschenbach and Westgroupe.