Visioneering Taps MidSouth Premier Opthalmics

(Press Release) Visioneering Technologies has tapped industry leader MidSouth Premier Ophthalmics, Inc. as its exclusive national distributor.

“With 40 years’ experience, MidSouth has differentiated itself through outstanding customer service,” said Stephen Snowdy, Ph.D., VTI’s Chief Executive Officer.

“We take our relationships with Eye Care Professionals and patients very seriously, and we needed a distribution partner that personalizes the purchase of our lenses with ease of access and outstanding customer support; MSPO fits those needs perfectly.”

Visioneering’s NaturalVue Multifocal 1 Day Contact Lenses, introduced in March, is in the process of a limited launch in select regional markets, with a national rollout continuing into 2016. The innovative lenses are generating considerable buzz in the marketplace owing to their visual performance and ease of fit. The lenses work with the brain to give the patient spectacle-level stereoacuity and vision at near, intermediate, and at a distance.

“We’ve had tremendous response from ECPs involved with our research and testing, and even more positive feedback now that we are in the actual patient fitting phase,” states Sally M. Dillehay O.D., Ed.D., VTI’s Chief Medical Officer and Vice President of Clinical and Regulatory Affairs.

“Because MidSouth excels in outstanding customer service, they can support our efforts to delight our customers not only in product performance, but also in service.”

Key services available through MidSouth include expanded hours, knowledgeable and friendly customer service, access to a range of ordering services and software interface platforms, and free shipping of direct-to-patient for annual supply orders.

“This is a much-anticipated product and we are pleased that VTI has chosen us as their exclusive distributor,” said Ben Temple, Partner/Manager MidSouth Premier Ophthalmics, Inc. “We have extensive experience with launches of this kind. VTI’s customers can rest assured of the close, personal attention to every detail of their order.”

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