David Rose of Salt Optics

Sweat and surf have always had one thing in common. Salt. Now, they have another thing in common. David Rose of SALT. At age 10, Rose purchased his first pair of ski sunglasses. Years later, he retired from pro surfing and entered the industry that had been a lifelong love. In 2007, after working his way up through the ranks at Optical Shop of Aspen and Oliver Peoples, Rose took over design at the year-old SALT. Optics and now uses his love of nature, the beach lifestyle and simple, meaningful design, to create the finest in premium eyewear.

This article originally appeared in the April 2016 edition of INVISION.


1 I work alone but I’m quite happy whenever buyers, consumers and fellow eyewear enthusiasts want to talk shop. I feel like it opens the boundaries on how others might perceive the brand.


2 I’m influenced by nature’s pure beauty. Rich lustrous colors and natural elements help create and refine SALT.’s design aesthetic. The treasured inspiration of nature will always push me forward. The purest form of design comes from the shapes and colors nature provides us.


3 Each piece of SALT. eyewear has its own fingerprint and is finished by hand by third-generation Japanese artisans.


4 Cycling has my attention right now. It’s true freedom to roam all over and connect with the landscape. If I weren’t working in eyewear, I would love to be a pro cyclist. But I’m to old for that now.


5 Hugh Jackman is the coolest I ever saw anyone look in a pair of glasses. He wears a frame we developed with Aether Apparel that’s made for performance but with a sense of ease and sensibility to it. (See Jackman in the frame: invmag.us/jackman.)

Styles From David Rose

The Meadows

The Meadows is a stylish, masculine frame in an aviator shape. Made of titanium/beta titanium, it features bi-color enamel tortoise platting.

KLiiK model K-548-519 eyeglasses

A flattering, soft upswept shape, the Chrissie is also crafted of titanium/ beta titanium and further refined by bi-color plating and titanium nose pads.

Evatik E-9122-915 semi-rimless eyeglasses

A vintage inspired sunglass, the Taft offers a unique combination of acetate with titanium temple and bridge details.

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