We received new Lafont the end of November so the staff was excited and it did well. Kristina Swartz, The Eye Site, Mishawaka, IN 

The Tarantella from the FW2016-17 collection features intricately carved details in exclusive Lafont acetate colors. MSRP: $415


Hot Brands

Top-selling vision brands for December*

Eyeglasses
Ray-Ban (16), Kate Spade (6), MODO (6), Oakley (6), Coach (4), Guess (3), Face a Face (3), Lafont (3), Lilly Pulitzer (3), Original Penguin (3), Seraphin (3), Scott Harris (3), Tom Ford (3), Coco Song (2), Dior (2), Jimmy Choo (2), John Varvatos (2), L.A.M.B. (2), LINDBERG (2), Nike (2), Prodesign (2), SALT. (2), STATE (2), Tory Burch (2)
Sunglasses
Ray-Ban (32), Maui Jim (13), Kate Spade (7), Oakley (6), Wiley X (3), Adidas (2), Costa (2), Dior (2), MODO (2)
 

* Brands mentioned by multiple Brain Squad members when asked what had sold well in December. Join at invisionmag.com/
brainsquad
.

  • Polaroid Sunglasses. Reasonably priced and some have AR. People also like it as a “vintage” recognizable brand. Diana Sims, Buena Vista Optical, Chicago, IL
  • Dolabany, Lacoste and John Varvatos. Gerald Koss, OD, Vision Source Partners, Fernandina Beach, FL
  • Original Penguin’s Carmichael. It’s unisex and comes in great color combos, as well as Carmichael Jr. for kids or petites. A Blake Hutto, OD,  Family Vision Care, Alma, GA
  • Unisex Sunwear Style 178; all colors. Will Taylor, Eye 2 Eye Contact, Northville, MI
  • Tom Ford. Our rep receives their newest product before retail accounts and the new line is doing great! Always pushing the fashion envelope. Josh Bladh, Dr Bladh OD, Diamond Bar, CA
  • Kate Spade. Customers seemed to want trendy. Nancy White, Sioux Optical, Sioux Falls, SD
  • Scott Harris and Prodesign did well. Jill Schnurer, OD, Village Eyecare Co., Clarkston, MI
  • New York Eye’s Enhance. Value frames sold well in December. Rick Pascucci, OD, Towpath Vision Care, Clinton, NY
  • Haggar big sizes. The H251 sold the best. Kristy Smith, Eyeglass Wearhouse, Reynoldsburg, OH
  • Maui Jims. People like the brand a lot. Pablo E. Mercado, The Eye Gallery, Woodstock, GA
  • STATE, Life is Good from McGee Group, and Stepper from ImageWear. Michael Davis, OD, Opti-Care, Eldersburg, MD
  • Silver Dollar Optical Cafe Lunettes. Joe Hegyi, OD, O’Fallon Family Eyecare, O’Fallon, MO
  • Costa did well because we educated the customer on the quality benefits. Scott Keating, OD, Vision Trends, Dover, OH
  • Dior. We tried hard to push it this month. Ray-Ban, it sells itself. Mark Perry, OD, Vision Health Institute, Orlando, FL
  • BrillenEyes Black Label Reykjavik, new 100% titanium. Marchon NYC for price. Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • A new line to us from Spain, sold extremely well. Dorothy Reynolds, Optical Alternatives, Milford, CT
  • We love SALT; extremely comfortable with great style. Ken Boltz, OD, Kenneth D Boltz OD LLC, Dublin, OH
  • Etnia Barcelona’s Istanbul. Guys really like the colors. Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • For men, Flexon. For women, we had a run on Charmant frames. They love the lightweight titanium. Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • The hottest selling sunglasses were Face a Face Bocca. They’re very feminine and beautiful. Sabina Krasnov, i2ioptique, Scottsdale, AZ
  • STATE’s LaSalle and Bellevue. Can’t keep them in! Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • Lindberg was hot for us. Flex spending allowed people to be more open to luxury eyewear. Meredith Hall, Miller Family Eye, Cedar Rapids, IA

Ray-Ban and Oakley because of name recognition. Wiley X because of their Climate Control features. Mark Platter, Safety Rx Services, Crete, IL

The Rx-ready Wiley X Climate Control sunglasses have a patented soft, removable Facial Cavity Seal to block out wind, airborne debris and reflected light. MSRP: $100-$150


This article originally appeared in the February 2017 edition of INVISION.



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