We sold a lot of Proof sunglasses — plano and Rx — probably because wood is one of the hottest styles in our area. They are also 100 percent recycled which really hits our demographic. Heather Harrington, Elevated Eyecare, Denver, CO
The Grove from PROOF is the perfect mix of materials with its double bar metal bridge, duel colorway and natural look of sustainably sourced wood. MSRP: $130
Top-selling vision brands in March *
Ray-Ban (13), Coach (6), Kate Spade (6), MODO (6), Etnia Barcelona (5), Oakley (4), Silhouette (4), FYSH (3), Penguin (3), Altair (2), Anne et Valentin (2), Banana Republic (2), Barton Perreira (2), bebe (2), BrillenEyes (2), Burberry (2), Dolabany (2), Flexon (2), JF Rey (2) L.A.M.B. (2), Life is Good (2), Lilly Pulitzer (2), Mykita (2), Nike (2), OGI (2), Oliver Peoples (2), STATE (2), Scott Harris (2), Vera Bradley (2), Vera Wang (2)
Ray-Ban (22), Maui Jim (17), Oakley (8), Costa (7), Kate Spade (7), Coach (3), Wiley X (3), bebe (2), Carrera (2), Etnia Barcelona (2), Michael Kors (2), Polaroid (2), Sun Trends (2), Vera Bradley (2), Vera Wang (2)
* Brands mentioned by multiple Brain Squad members when asked what had sold well in March. Join at invisionmag.com/brainsquad
Ray-Ban, bebe and Flexon are always great sellers for men. This was the first month that we had the new Life is Good line from McGee. We are thrilled to see it doing so well. Great styles for everyone and the price can’t be beat! Christine Byrn, VisionFirst, Louisville, KY
JF Rey! Vibrant styles for the customers that want to hear “I love your glasses!” Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
Thom Browne, all the new styles are fabulous. Wendy Salle, Salle Opticians, Atlanta, GA
We sold 14 Paul Franks because they are half off and a closeout. But, we sold a total of 55 sunglasses for the month. Nancy Revis, Uber Optics, Petaluma, CA
NIKE for men. We sold several different styles last month. Heidi Keeney, Crew & Boss Eye Associates, Big Rapids, MI
Miraflex. I became a vendor for Health and Human Services in Texas. I am getting referrals from two pediatric ophthalmologists. Nicole Thompson, All Seeing Optical, San Antonio, TX
Sun Trends, they retail at $40 for polarized. Katie Kelly, Ochsner Optical, New Orleans, LA
Just brought in William Morris and it’s doing great! Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL
The new Silhouette sunglasses have been doing very well for us. We love the super funky RX-friendly designs. Katie Root, Latham Family Vision, Latham, NY
Wiley X. Motorcycle-riding season is upon us! Candy Cron, Wayne Optical, York, PA
Europa’s Scott Harris, it’s not on backorder and available. Betty Aretz, The Eyecare Boutique, Wexford, PA
Safilo brands and Zeiss Individual 2 progressives. Susan Frick, Premier Eye Care of Eastern Idaho, Idaho Falls, ID
Dolabany, Vanni and Imago. It’s unique and cannot be found online too easily. Adam Alvarez, Pride OPT, Whitestone, NY
We’ve seen a lot of success with STATE. They are made in the USA and the new shapes are great. Gina Stafford, Mountain View Optical, Fairbanks, AK
SALT, Lindberg, Anne et Valentin and Mykita. Harris Decker, Eye Designs of Westchester, Scarsdale, NY
Davis vision frames, patients are losing benefits in May. Mel Berman, OD, Dr. Berman, Raleigh, NC
Theo, great shapes and colors. Never the same old. Once people try them, they love Theo! Julie Kubsch, Specs Around Town, Bloomington, IL
Helium by Match. Got some great new styles in. Cindy Henderson, Eyear Optical, Hixson, TN
Brooklyn Spectacles’ Greene was hot. Brian Finley, Island Opticians, Palm Beach, FL
iGreen by Thema. Availability of colors and styles. Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
Etnia Barcelona continues to dominate our sells. Great mid-price, great color combinations and great shapes make a happy patient! Scott Keating, OD, Vision Trends, Dover, OH
The Etnia Barcelona Kyoto is a feminine oval shape with double lamination on the top and temples for unexpected pops of color. MSRP: $295
This article originally appeared in the May 2017 edition of INVISION.
What's the Brain Squad?
If you're the owner or top manager of a U.S. eyecare business serving the public, you're invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.
Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.