Vernon Gantry, a line out of Long Island City designed by ODs to be sold as affordable packages to compete with Warby Parker. Amazing quality for $19. Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY
Top-selling vision brands in December*
Ray-Ban (12), MODO (9), FYSH (4), Oakley (4), Tom Ford (4), Coach (3), OGI (3), Anne et Valentin (2), Bevel (2), Calvin Klein (2), Carrera (2), Cinzia (2), Etnia Barcelona (2), Europa (2), Face à Face (2), Gucci (2), Kate Spade (2), Lafont (2), Lindberg (2), Oliver Peoples (2), Scott Harris (2)
Ray-Ban (23), Maui Jim (15), Costa (6), Kate Spade (5), Oakley (5), Wiley X (3), Coach (2), Etnia Barcelona (2), Serengeti (2)
* Brands mentioned by multiple Brain Squad members when asked what had sold well in December. Join at invisionmag.com/brainsquad.
Wiley X, functional for motorcyclists and the safety conscious. Dr. Marc Ullman, Academy Vision, Pine Beach, NJ
Charmant did great, especially Esprit and ELLE. Good quality at an affordable price point, so popular over school holidays or at insurance plan transitions, when a limited benefit needs to be used. Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
OVVO Optics. In ophthalmic the metals are a good price and value. Patients love it. The suns are European made with Zeiss lenses; come in polaroid too. Andrea Salmond, The Gaze Group, Healdsburg, CA
We seem to be selling a lot of the classic tortoise and Havana colors from Laura Ashley. They showcase a simple yet classic look, while still being on trend at the moment. Amanda Barber, Desmone Family Eyecare, Havelock, NC
Life is Good and Ducks Unlimited by McGee. Great looking frames and colors at a very reasonable price. Can’t keep them in stock. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
Chanel, Lafont, Eye-O’s readers; they’re timeless but on-trend. Diana Fleetman, The Optical @50th & France, Edina, MN
Lindberg. The new product was in and the staff was really excited. People had flex dollars to spend so cost was less of an issue. Kristina Swartz, The Eye Site, Mishawaka, IN
Rain City out of Seattle, they are colorful and fun, and Revo, they sell themselves. Kat Leek, Kat’s Eyes Optical, Phoenix, AZ
Blackfin and MODO. Flex money that needed to be used allowed for better sales of our more expensive lines. Dawn Stratton, OD, J. Galt Eyewear, Lexington, KY
Wooden eyewear of every color and shape is a popular sunglass option. We sell locally made Colorado Glasses in a variety of natural woods and brightly-colored mirrored lenses. Becky Furuta, Avenue Vision and Focus Visual Training Center, Golden, CO
Visual Eyes Stand Up 2 Cancer. Maho Shades and Eyes of Faith Eyewear. We heavily promoted our “Frames with a Cause” companies that give back to Habitat, Missions and Cancer research. Billy Isgett, Eyecare of Florence, Florence, SC
The moderately priced men’s zyl, BMEC Big Ticket from Modern Optical. Fits into most plans with no overage. Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA
The TOMS Candace frame sold very well. The design has been out for quite some time, but all of the colors appeal to my female patients. Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN
Serengeti, they are amazing in the Northeast winter! Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
Bevel. Not sure why because they are mostly $500 frames. We do love Bevel and we tend to really sell the brands we love. Nancy Revis, Uber Optics, Petaluma, CA
The Costa Corbina in matte black with solid Blue Mirror in the 580P. Big mover this past month. William Chancellor, Eye Can See Eyewear, McDonough, GA
This article originally appeared in the February 2018 edition of INVISION.
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