Give Your Patients the Power of Vision
Today, growing your business and giving your patients the best vision possible is easier than ever before. For the first time, Essilor is offering no-interest financing for up to six months through Power of Vision at no cost to you.
Let’s consider the benefit offering financing to your patients can bring. In a recent study, Essilor found that 55 percent of eyecare professionals (ECPs) and 43 percent of patients are interested in a financing offer. Of interested patients, 77 percent would buy at least once a year and 40 percent would buy two pairs. Without it, consumers typically purchase a pair of eyeglasses every two years and only five percent purchase a second pair. Imagine the impact an offer like this could have on your practice.
What’s In It For You and Your Patients
Essilor is the first and only manufacturer to offer no-interest promotional financing and a rebate -- another example of their commitment to drive more patients to you -- and the benefits are two-fold. The addition of no-interest financing allows your patients to achieve the vision they deserve while helping grow your practice at no cost to you. It’s a win-win.
Power of Vision is only available to patients through independent eyecare professionals and is valid when patients purchase Essilor’s premium brands — Transitions® Adaptive Lenses®, Varilux® progressive lenses, Crizal® No-Glare lenses, Eyezen™+ enhanced single vision lenses and Xperio UV™ polarized lenses. The new no-interest financing offer is in addition to available rebates of up to $30 per pair of eyeglasses. For each pair purchased, the patient will receive a $10 rebate for one premium brand, $20 for two premium brands, and $30 if they combine three of the five premium brands included in Power of Vision.
Additional Practice Benefits
Participating ECPs will get an extra boost from the Essilor brand websites. Your practice will be listed on the ECP locator feature on the Transitions, Crizal, Varilux, Eyezen and Xperio UV websites. In 2016, there were 370,000 searches on the ECP locators — that could be 370,000 patients looking for an ECP in their area. Your practice will also benefit from Essilor’s national advertising campaigns including television and online media supporting the Power of Vision promotion.
Enrollment is open through May 31, 2017. For more information or to enroll, visit PowerofVision.com.