14 Aug Want To Bring More People Into Your Store? Get Outside of Your Store!

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I spoke with Brennan Scanlon, Referral Institute franchise owner and an executive director of Business Network International (BNI), this week, and he told me that too many retailers are waiting in their businesses for their advertising to bring customers in instead of going out and building relationships. And it makes sense: Why not put some elbow grease into growing your customer base?

Scanlon says it’s more than just walking outside and hoping to meet new people: You have to have a strategy. “Ideally, you should belong to three organizations. One should be a ‘strong contact’ group that only allows one person per profession and meets on a weekly basis for the expressed purpose of passing referrals, such as BNI.  One should be a casual contact organization such as your local Chamber of Commerce. These meetings happen at least monthly and are open to all professions. Lastly, join one social or civic organization.  This could be a non-profit or charitable organization that will allow you to give back to the community and at the same time build some key relationships.”

What are you doing to build your customer base organically?

Last modified on Friday, 14 August 2015 03:47
Trace Shelton

Trace Shelton is Editor-in-Chief of SmartWork Media's INDESIGN magazine, concentrating on the subject of fine jewelry. His current favorite topics to cover include social media, marketing, and store environment, but you could also get him excited about merchandising and sales if you’ve got something new to say.

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