Eyewear Designer Profiles 10 Things You Didn’t Know About Proof Eyewear Published 7 years ago on June 25, 2014 By INVISION Staff Share Tweet Proof Eyewear grew out of its founding family’s background in the forestry industry of Utah and Idaho. As the company website tells the tale, a failed ski pole experiment gave Brooks Dame an idea for eco-conscious eyewear — and four years later, he and his brothers Tanner and Taylor (and a growing staff) are selling eyeglasses made from sustainably forested wood, cottonbased acetate and even skateboard decks in 20 countries from their base in Boise, ID. Together with brand manager Lance Williams, Tanner is the lead designer; he also serves as company chief operating officer and general manager. 1 My brothers and I grew up around the wood industry and that’s what our first design was made of. Everything I know about the eyewear business, I’ve learned in these last three years. 2 When I was a child, I wanted to work in my family’s wood manufacturing business. I looked up to my dad and what he was doing, so I thought it would be a good path to follow. 3 Wood has been used on and off for eyewear in the past, but we’re one of the first companies to bring it to the general consumer at a reasonable price while maintaining premium quality. 4 We started the weekly Proof Frontier Project at the beginning of the year. Essentially, we partner with like-minded photographers who capture our frames in the style they choose. They keep the product and we showcase their work. (See more at invmag.us/7143). Advertisement 5 For design inspiration, I pick and pull from everything I see around me, from celebrities to random people on the street. If I see something I like, I try to incorporate it into my style. 6 My best inspirations usually come to me when I’m alone and have time to step back from the daily grind. I get a good outlook on what’s going on around me and let my creativity wander. 7 Proof’s Do Good Program is something we’re very proud of and also one of our biggest accomplishments. We give a portion of profits to humanitarian efforts we believe in. Last year, we donated $25,000 to help build two eye clinics in India where over a quarter of the world’s blind population resides. 8 Along with the India project, my greatest achievement is going to a job that I love each day and being able to work with like-minded, creative people. 9 Being in Idaho makes a huge impact on Proof. A lot of our inspiration is drawn from the nature that surrounds us here. Being located in such a calm area keeps us focused on the brand. We also get to see what an average, down-to-earth customer would want to see in the design of a product. 10 If I wasn’t designing eyewear, I’d be a vagabond. I love to travel. Advertisement Related Topics: click to Comment(Comment) Up Next Ten Things You Didn’t Know About: Patrizia Shelabarger Don't Miss 10 Things You Didn’t Know About Alex Feldman SPONSORED VIDEO Sponsored by Shamir Customer Focused, Service Oriented, Forward Thinking for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch. You may like Promoted Headlines Transform Your Multi-Office Phone System Into a Revenue-Generation Tool WEAVE On the Road with Serengeti Sport Serengeti Eyewear Customer Focused, Service Oriented, Forward Thinking Shamir Advertisement Latest Trending Videos Press Releases9 hours ago Safilo and Dsquared2 Announce A New Eyewear Licensing Agreement Products15 hours ago No Need for I.D. with These 9 Sun Styles Putting Their Logos Front and Center Headlines16 hours ago 2020 On-site Completes $8M in Growth Financing Ask INVISION16 hours ago What You Should Include in Your Employee Manual and More of Your Questions for May Press Releases1 day ago Serengeti Shades Worn by Jack Nicholson Sell for More Than 12K Best of the Best3 weeks ago This Young OD’s Videos Will Have You Rethinking Your Approach to Eye Health Education Headlines1 week ago Bausch Might Sell Eyecare Business, Bloomberg Reports Benchmarks2 weeks ago 6 Mother’s Day Promo Ideas to Inspire You America's Finest2 weeks ago A Large and Modern Lonestar Optical Serving Independent Realness Headlines2 weeks ago Wyoming Expands Scope of Optometry Practice Sponsored Content1 day ago Transform Your Multi-Office Phone System Into a Revenue-Generation Tool Category Spotlight2 days ago On the Road with Serengeti Sport Sponsored Content3 days ago Customer Focused, Service Oriented, Forward Thinking Category Spotlight1 week ago Save The Oceans with Eco Eyewear Category Spotlight1 month ago ENNCO Display Systems Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Photo Gallery2 days ago 13 Images That Show Why Oculus Eyewear Gallery in San Marcos, TX Was Named One of America’s Finest Optical Retailers Products2 days ago 9 Frame Brands Founded by Fellow ECPs Photo Gallery3 days ago 11 Images That Show Why Oxford Eyes in Orlando Was Named One of America’s Finest Optical Retailers Sponsored Content1 day ago Transform Your Multi-Office Phone System Into a Revenue-Generation Tool Columns7 days ago Need a Jerk? So Did This Veteran Optician. Enter Bespoke Frame Making Tip Sheet1 week ago Hold a ‘Secret Sale’ and More Tips for May Headlines1 week ago Harrow Health Raises $11M John Marvin3 days ago Consumers Always Get What They Want … Are You Providing It?